Amanda Buchari
Senior Consumer Insight Manager
South Tangerang
Summary
Dynamic Senior Consumer Insight Manager with extensive experience at Dsm-firmenich, excelling in strategic planning and data analysis. Proven track record in leading fragrance research projects that drive business success. Adept at cross-functional teamwork and project management, delivering actionable insights that enhance product development and client satisfaction.
Overview
25
25
years of professional experience
Work History
Senior Consumer Insight Manager
Dsm-firmenich
05.2023 - Current
- Lead Indonesia's Perfumery & Beauty - Home Unit Consumer Insight.
- Conducted fragrance research to identify winning perfumes and winning business with clients.
- Leveraged data and analytics to make informed decisions on fragrance for internal clients (Fragrance Creation and Development team, Sales, and Marketing).
- Collaborative working with internal stakeholders, i.e. Application Lab, Fragrance Development, Sales, and Marketing, to achieve excellence in project execution.
- Managed project budgets effectively and ensuring optimal service given by the market research agency partners.
Senior Consumer Insight Manager
P.T. Firmenich Indonesia
04.2018 - 05.2023
- Regional CI for Household category and Local clients support for SEA region.
- Lead Indonesia's Perfumery CI for Home Care.
- Conducted fragrance research to identify winning perfumes and winning business with clients.
- Leveraged data and analytics to make informed decisions on fragrance for internal clients (Fragrance Creation and Development team, Sales, and Marketing).
- Collaborative working with internal stakeholders, i.e. Application Lab, Fragrance Development, Sales, and Marketing, to achieve excellence in project execution.
- Managed project budgets effectively and ensuring optimal service given by the market research agency partners.
Consumer Insight Manager
P.T Firmenich Indonesia
12.2011 - 04.2018
- Lead Indonesia's Perfumery CI
- Conducted fragrance research for Body Care and Home Care to identify winning perfumes and winning business with clients.
- Leveraged data and analytics to make informed decisions on fragrance for internal clients (Fragrance Creation and Development team, Sales, and Marketing).
- Collaborative working with internal stakeholders, i.e. Application Lab, Fragrance Development, Sales, and Marketing, to achieve excellence in project execution.
- Managed project budgets effectively and ensuring optimal service given by the market research agency partners.
Marketing Research Manager
Sophie Paris
02.2010 - 12.2011
- Develop and manage market Research program in Sophie Paris to support marketing, sales, product development activities and project executions.
- Build Market Research Division and team and knowledge transfer to ensure a solid, capable, and efficient team work.
- Developed and executed successful product launches, leading to increased sales and market share growth.
- Contributed to overall company success by consistently delivering top-quality market research and analysis, informing critical business decisions.
- Informed product development decisions by conducting thorough market assessments and identifying unmet customer needs.
Senior Research Analyst
Deka Marketing Research
08.2008 - 08.2009
- Collaborated with cross-functional teams, i.e. Researchers, Fieldwork team, and Data Processing, for holistic approach to research initiatives.
- Managed multiple high-priority projects simultaneously, ensuring timely completion of deliverables under tight deadlines.
- Analyzed large volume of data to identify patterns, trends and correlations.
- Optimized research methodologies, resulting in more accurate and timely findings.
Market Research Executive
P.T Firmenich Indonesia
01.2003 - 07.2008
- Lead Consumer Insight projects for Body and Home Care products in Indonesia.
- Regional coordinator for body care research projects.
- Conducted fragrance research to identify winning perfumes and winning business with clients.
- Collaborative working with internal stakeholders, i.e. Application Lab, Fragrance Development, Sales, and Marketing, to achieve excellence in project execution.
Research Executive
P.T Surindo Utama
07.2000 - 12.2002
- Produced reports of findings and gave presentations of results.
- Managed multiple concurrent research projects while adhering to strict deadlines and budget constraints.
- Collaborated with cross-functional teams to integrate diverse perspectives into research design and execution.
- Determined and managed schedules and budgets for each project.
Education
Magister Management - Marketing
Prasetiya Mulya Graduate School of Management
Jakarta 04.2001 -
Skills
Strategic planning
Timeline
Senior Consumer Insight Manager
Dsm-firmenich
05.2023 - Current
Senior Consumer Insight Manager
P.T. Firmenich Indonesia
04.2018 - 05.2023
Consumer Insight Manager
P.T Firmenich Indonesia
12.2011 - 04.2018
Marketing Research Manager
Sophie Paris
02.2010 - 12.2011
Senior Research Analyst
Deka Marketing Research
08.2008 - 08.2009
Market Research Executive
P.T Firmenich Indonesia
01.2003 - 07.2008
Magister Management - Marketing
Prasetiya Mulya Graduate School of Management
04.2001 -
Research Executive
P.T Surindo Utama
07.2000 - 12.2002
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