Ardi Fadli Yasya
Retail Merchandising
Tangerang
Summary
Dynamic Assistant Brand and Merchandising Manager with proven expertise in merchandising management. Excelled in enhancing brand awareness and sales through strategic negotiations and teamwork. Skilled in Microsoft Office and analytical thinking, achieving significant business growth.
Overview
8
8
years of professional experience
Work History
Assistant Brand Manager
PT. Matahari Department Store, Tbk
01.2022 - Current
- Handled CV Local Brand
- Assisting brand managers in business development, such as recruiting new brands, negotiating with suppliers to increase the number of stores, and providing other insights.
- Analyzed sales report in weekly basis to measure performance and effectiveness
- Conducted market research to identify consumer trends and preferences
- Collaborated with marketing team to develop promotional strategies and Increased brand awareness by executing marketing campaigns, such as beauty bazaar, instore activity, social media campaign
- Accommodate issues and needs from operation team
- Contributed to annual planning process by helping set goals for revenue growth
- Supervised admin tim in technical process
Assistant Brand Manager
PT. Duta Intidaya, Tbk (Watsons Indonesia)
05.2019 - 01.2022
- Handled Watsons Own Brand
- Assist Brand Manager in growing sales participation and developing brand awareness
- Manage the composition of local and imported products according to needs and conditions
- Develop local sources, by encouraging essential products to be produced locally
- Analyzed data sales report in weekly basis to measure performance and effectiveness to be reference for future decisions.
- Conduct market analysis in monthly basis to identify consumer trends and preferences, using Nielsen data.
- Coordinate with Supply Chain team to manage stock availability
- Coordinate with Marketing team to manage promotion, campaign, and develop brand awareness
- Supervise Regulatory team in technical process
Assistant Merchandising Manager
PT. Lottemart Indonesia
07.2018 - 03.2019
- Handled Personal Care Category
- Achieve sales targets by managing merchandise availability and promotional strategies effectively to optimizing sell out while minimizing impact on margin
- Actively communicate with suppliers in developing and implementing joint plans, including negotiating trading terms, promotions, new products
- Developed seasonal plans for product assortments, aligning with overall business objectives and consumer trends.
- Store visit and intense communication with operation team
- Supervise admin team in daily work
Assistant Merchandising Manager
PT. Hero Supermarket, Tbk (Giant)
12.2016 - 06.2018
- Handled Food Groceries Category
- Achieve sales targets by managing merchandise availability and promotional strategies effectively to optimizing sell out while minimizing impact on margin
- Actively communicate with suppliers in developing and implementing joint plans, including negotiating trading terms, promotions, new products
- Developed seasonal plans for product assortments, aligning with overall business objectives and consumer trends.
- Store visit and intense communication with operation team
- Supervise admin team in daily work
Education
Bachelor of Engineering - Mechanical And Biosystems Engineering
Bogor Institute of Agriculture
Bogor, Indonesia 04.2001 -
Skills
Analytical Thinking
Merchandising Management
Product and Brand Management
Market Analysis
Negotiation
Teamwork and Collaboration
Problem-Solving
Microsoft Office
Timeline
Assistant Brand Manager
PT. Matahari Department Store, Tbk
01.2022 - Current
Assistant Brand Manager
PT. Duta Intidaya, Tbk (Watsons Indonesia)
05.2019 - 01.2022
Assistant Merchandising Manager
PT. Lottemart Indonesia
07.2018 - 03.2019
Assistant Merchandising Manager
PT. Hero Supermarket, Tbk (Giant)
12.2016 - 06.2018
Bachelor of Engineering - Mechanical And Biosystems Engineering
Bogor Institute of Agriculture
04.2001 -
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