Summary
Overview
Work History
Education
Skills
Interests
Writing
Timeline
Generic
Dindin Suzaridian

Dindin Suzaridian

Sales & Operation Director
Bogor

Summary

Accomplished Sales & Operation Director with a proven track record at PT. Merapi Utama Pharma, specializing in strategic planning and operations management. Expert in enhancing distribution strategies and organizational development, leading to significant market growth. Skilled in project management and team leadership, consistently achieving beyond set business goals.

Overview

25
25
years of professional experience
2
2
Languages

Work History

Sales & Operation Director

PT. Merapi Utama Pharma (Otsuka Group)
11.2023 - Current

1. Managing distribution strategy of 20 principals and its categories in medical channel – hospital, pharmacy, institution (ministry of health), clinics, public health centre, & pharmaceutical wholesaler.

2. Managing 29 Branches nationwide to ensure the Standard Operating Procedures consistently implemented to achieve effective & efficient operations


Business Unit Manager

PT. Nestle Indonesia
09.2021 - 10.2023

Demonstrate strategic management, innovation and renovation of products, brand management and end to end process (production, distribution and profitability) of Food Business Unit (Brand Maggi Seasoning)

Category Marketing Manager

PT. Nestle Indonesia
05.2018 - 08.2021

Managing Dairy Culinary business (Carnation and Cap Nona Brand) to ensure medium to long business sustainability by creating customer demand, develop channel distribution, brand awareness and product profitability.

National Sales Manager

PT. Akasha Wira International (Nestle Pure Life)
10.2017 - 04.2018

Manage Sales & Distribution in All General Trade & Institution Channel with all the sales team involved nationwide

National Sales & Promotion Manager

PT. Kalbe Farma (Beverage Division)
01.2012 - 09.2017

1. Manage sales & distribution in all General Trade Channel by developing multi distributor nationwide

2. Manage promotion of below the line activities to create demand in Indonesia.

Product Marketing Manager

PT. Amerta Indah Otsuka
06.2010 - 12.2011

1. Develop brand (SOYJOY) through above the line, below

the line and online marketing activities to create awareness by selecting suitable endorser and programme for advertising on TV, radio & magazine and online.

2. Create below the line activities to educate consumer by developing product knowledge in such an appropriate programme eg. talkshow, seminar, one on one sampling, and other activities

Regional Sales Manager (Outer Java)

PT. Amerta Indah Otsuka
10.2008 - 05.2010

Manage sales & distribution in all channel in Outer Java Region by developing and executing concept of distribution (area mapping, team performance, channel management) in region and ensure the concept running properly in distributor


Regional Sales Manager (Java)

PT. Amerta Indah Otsuka
01.2007 - 09.2008

Manage distribution in all channel in Java region by developing and executing concept of distribution (area mapping, team performance, channel management) in region and ensure the concept running properly in distributor


Area Sales Manager (West Java & Banten Province)

PT. Amerta Indah Otsuka
02.2006 - 12.2006

Manage sales & distribution in all channel in West Java & Banten by developing and executing concept of distribution (area mapping, team perfrmance, channel management) in region and ensure the concept running properly in distributor


Key Account Section Head

PT. Amerta Indah Otsuka
08.2004 - 01.2006

Manage National Key Account, Institutional Channel and Medical Channel to ensure distribution & promotion of the products exist in all customers properly by generating concept of merchandising, space management, & activation

Chief of Sales

PT. Rodamas (Consumer Product Division)
09.2002 - 08.2004

Manage distribution in all National Key Account in Jabotabek and coordinate all chained Modern Market Nationwide by ensuring all the principal distribution concept going well in customers

Area Sales Executive

PT. Rodamas (Consumer Product Division)
06.2000 - 09.2002

Manage 4 big National Key Account in Jabotabek and coordinate all chained Modern Market Nationwide (Makro, Ramayana, Diamon, Matahari, and Naga) by ensuring the distribution concept of principal going well

Management Trainee

PT. Rodamas (Consumer Product Division)
02.2000 - 06.2000

Explore the company strategy and implement the operation by learning and doing in the field.

Education

MBA - Marketing

PPM School of Management
Jakarta
04.2001 -

Bachelor of Science - Political Science

Padjadjaran University
Bandung, Indonesia
04.2001 -

Skills

Project Management

Operations Management

Team Management

People Management

Business Development

Budget Control

Strategic Planning

Strategies and goals

Business Planning

Verbal and written communication

Budget Management

Organizational Development

Interests

Sports : Running

Writing

I wrote a novel and launched it in 2019 about my struggle to achieve marathon (42K) finish. I have interest in writing semi fiction novel based on true story and I wrote it based on my experience.

Timeline

Sales & Operation Director

PT. Merapi Utama Pharma (Otsuka Group)
11.2023 - Current

Business Unit Manager

PT. Nestle Indonesia
09.2021 - 10.2023

Category Marketing Manager

PT. Nestle Indonesia
05.2018 - 08.2021

National Sales Manager

PT. Akasha Wira International (Nestle Pure Life)
10.2017 - 04.2018

National Sales & Promotion Manager

PT. Kalbe Farma (Beverage Division)
01.2012 - 09.2017

Product Marketing Manager

PT. Amerta Indah Otsuka
06.2010 - 12.2011

Regional Sales Manager (Outer Java)

PT. Amerta Indah Otsuka
10.2008 - 05.2010

Regional Sales Manager (Java)

PT. Amerta Indah Otsuka
01.2007 - 09.2008

Area Sales Manager (West Java & Banten Province)

PT. Amerta Indah Otsuka
02.2006 - 12.2006

Key Account Section Head

PT. Amerta Indah Otsuka
08.2004 - 01.2006

Chief of Sales

PT. Rodamas (Consumer Product Division)
09.2002 - 08.2004

MBA - Marketing

PPM School of Management
04.2001 -

Bachelor of Science - Political Science

Padjadjaran University
04.2001 -

Area Sales Executive

PT. Rodamas (Consumer Product Division)
06.2000 - 09.2002

Management Trainee

PT. Rodamas (Consumer Product Division)
02.2000 - 06.2000
Dindin Suzaridian Sales & Operation Director