ENNY WAHYUNI, ST
South Tangerang
Summary
Resourceful Marketing Manager with 20 years of brand marketing experience delivering profitable solutions to increase brand equity, increase market share, enhance brand penetration and increase revenue to achieve business objective
Overview
17
17
years of professional experience
Work History
Brand Innovation Head
Garudafood
01.2024 - Current
- Develop annual innovation strategy based on company roadmap, external deep dive & annual brand Plans
- Media innovation and annual trends and external inspiration deep dive
Marketing Manager
Garudafood
01.2016 - 12.2023
- Develop brand strategy & guidelines (brand playbook) and lead annual brand plan
- Led a cross-functional team and brand managers in the development and execution of brand plan to increase brand equity, brand penetration and market share
- Maintain sales ratio budget of marketing communication
Senior Brand Manager
Garudafood
01.2010 - 12.2015
- Develop annual brand plan and media strategy
- Managed cross-functional teams for the successful development and launch of new products.
- Develop media strategy and brand creative development with agency
Brand Manager
GarudaFood
01.2007 - 12.2010
- Develop annual brand plan
- Develop and executed all marketing communication initiatives to increase brand equity, market share and brand penetration
- Conducted competitor analysis to identify market trends and opportunities, informing marketing strategies and developing new product launch
Education
Bachelor of Science - Chemical Engineering
Gadjah Mada University
Yogyakarta, Indonesia08.2001
Skills
- Marketing Strategy
- Brand development & brand plan
- Media Planning
- Product concept development
- Market research
- Marketing communication plan
- Data analysis
- Budget management
- P & L analysis
Achievement
- Brand Choice Award ( Gery Saluut ) 2022-2023
- Brand Choice Award for Mom & Kids ( Gery Saluut Malkist ) 2022
- YouTube Silver Play Button ( Gery & Friends ) 2022
- Indonesia Customer Satisfaction Award ( Kacang Garuda ) 2007-2021
- Indonesia Best Brand Award ( Kacang Garuda ) 2007-2021
- Top Brand Kacang Garuda ( 2007-2021)
- Word of Mouth Award ( Kacang Garuda ) 2009
- Top Brand for Kids ( Okky Jelly ) 2004
Timeline
Brand Innovation Head
Garudafood
01.2024 - Current
Marketing Manager
Garudafood
01.2016 - 12.2023
Senior Brand Manager
Garudafood
01.2010 - 12.2015
Brand Manager
GarudaFood
01.2007 - 12.2010
Bachelor of Science - Chemical Engineering
Gadjah Mada University
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