Summary
Overview
Work History
Education
Skills
Certification
Interests
Hobbies
Timeline
Generic

Erick Runtu

VP - Department Head Card Product Development
South Tangerang

Summary

Dynamic leader with a proven track record at Citibank N.A, excelling in strategic planning and team leadership. Spearheaded major projects enhancing efficiency and client satisfaction, demonstrating exceptional decision-making and coaching abilities. Achieved sustainable growth through innovation, with a focus on continuous improvement and strategic partnerships. Skilled in developing marketing strategies and product lifecycle management. Performance-driven Vice President with 24 years of experience aligning systems with business requirements, policies, and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.

Overview

23
23
years of professional experience
1
1
Certification
2
2
Languages

Work History

VP - Department Head Card Prod Development

Bank Negara Indonesia
03.2022 - Current
  • Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
  • Collaborated with senior management to develop strategic initiatives and long term goals.
  • Identified opportunities to improve business process flows and productivity.
  • Established a culture of continuous improvement, fostering innovation and driving sustainable growth across the organization.
  • Developing & maintaining product feature, pricing and time-integrated plans for product introduction
  • Developing marketing & sales strategies
  • Increasing and maintaining product usage of cards.

VP - Product Manager - Co Brand Cards

Citibank N.A
08.2017 - 02.2022
  • Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
  • Coordinated project planning and execution with team members and team leads.
  • Thrived in fast-paced, highly-adept team to develop and prioritize product features and build product roadmap.
  • Communicated effectively with team members to deliver updates on project milestones and deadlines.
  • Maintain good relationship with Co Brand Partner

VP - Head of RM (Roadshow & Development)

Citibank N.A
01.2017 - 07.2017
  • Responsible for Deployment, development and build New/existing relationship to the company for Sales Force.
  • Lead, manage and monitoring for Relationship Manager.
  • Create/manage/maintain the deployment schedule for DSR Jakarta - Sales team (full year : weekdays & weekend)
  • Establish New Company to open new relationship, conduct event sales activity within the company through seminar, financial education, bazaar, etc.
  • Deepening Relationship with existing company, especially for company CAW/CAT A/CAT B
  • Create/manage/maintain Roadshow Database System
  • Create/manage/maintain Promo Code
  • Analyzed data from past deployments to drive informed decision-making when planning new projects.
  • Conducted post-deployment assessments to identify areas for future improvement and optimization efforts.
  • Managed project risks and ensured timely resolution of issues, leading to successful deployments.


Achievement: The Best RM Head

VP - Head of RM : Citibank Citi At Work (CAW)

Citibank N.A
01.2012 - 12.2016
  • Responsible for Sales, Marketing and build Relationship to the Company.
  • Lead, manage dan monitoring Relationship Manager
  • Establish New Company to open new relationship
  • Perform Macro/micro Marketing event Activities
  • Deepening Relationship with company/partner
  • Financial Education series.


Achievement : The Best RM Head

AVP - Regional Direct Sales Manager

Citibank, NA
03.2011 - 12.2011
  • Responsible for Marketing and Sales Target (Funding & Landing)
  • Develop & implement sales strategy and marketing for Insourcing and outsource team to achieve sales target
  • Manage Outsourcing agency to achieved sales target
  • Lead and manage Insourcing and Outsourcing sales team to maximize cross-selling opportunities
  • Manage cost control & budgeting
  • Identify business opportunities and need of business partner that would yield to revenue
  • Ensure all Unified Sales Insourcing and Outsourcing Programs, process and activities comply with all prevailing policies, including regulatory.


Achievement : 130% from target per year.

AVP - Consumer Banking Manager

Bank Bukopin
01.2009 - 03.2011
  • Responsible for Marketing and Sales Target (Funding & Landing)
  • Develop Marketing Strategic to increase amount of funding & customer numbers
  • Manage & encourage sales teams to achieve sales target (Mass & Priority Banking)
  • Manage & encourage collection team to acheive Collecting target.


Achievement: The Best Achievement for Funding Regional IV

AVP - Card & Merchant Management Manager

Bank Bukopin
12.2005 - 12.2008
  • Responsible for marketing and sales target
  • Develop marketing strategic to increase cardholder numbers such as cross selling program, supplementary card program, join marketing program, direct sales program, etc.
  • Create sales program to increase usage, such as published attractive catalogues for merchandising, point rewards, newsletter, etc.
  • Develop marketing strategic to increase merchant numbers (acquiring)
  • Create Sales Program to increase sales volume (acquiring - merchant)
  • Manage team to achieve sales targets and usage tergets

Manager - Anti Attrition, Cust Service & MIS

Bank Danamon
05.2001 - 12.2005
  • Managed and motivated employees to be productive and engaged in work.
  • Accomplished multiple tasks within established timeframes.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Enhanced customer satisfaction by resolving disputes promptly, maintaining open lines of communication, and ensuring high-quality service delivery.

Education

Bachelor of Economics - Accounting

STIE NUSANTARA
Jakarta, Indonesia
04.2001 -

Skills

Team Leadership

Strategic Planning

Coaching and Mentoring

Decision-Making

Process Improvement

Negotiation and Persuasion

Business Development

Sales and Marketing Leadership

Partnerships and Affiliations

Certification

Jenjang Kualifikasi (JK 5)

06-2024

Interests

Sales, Marketing & Prod Development

Hobbies

  • Automotive
  • Collecting die cast related to airplane
  • Watching movies

Timeline

Jenjang Kualifikasi (JK 5)

06-2024

VP - Department Head Card Prod Development

Bank Negara Indonesia
03.2022 - Current

VP - Product Manager - Co Brand Cards

Citibank N.A
08.2017 - 02.2022

VP - Head of RM (Roadshow & Development)

Citibank N.A
01.2017 - 07.2017

VP - Head of RM : Citibank Citi At Work (CAW)

Citibank N.A
01.2012 - 12.2016

AVP - Regional Direct Sales Manager

Citibank, NA
03.2011 - 12.2011

AVP - Consumer Banking Manager

Bank Bukopin
01.2009 - 03.2011

AVP - Card & Merchant Management Manager

Bank Bukopin
12.2005 - 12.2008

Manager - Anti Attrition, Cust Service & MIS

Bank Danamon
05.2001 - 12.2005

Bachelor of Economics - Accounting

STIE NUSANTARA
04.2001 -
Erick RuntuVP - Department Head Card Product Development