Skincare innovations and cosmetic ingredients
FITRI ANDJANI
MARKETING
Tangerang
Summary
Chemistry graduate with a strong focus on digital marketing and depth understanding of the beauty industry. Skilled in creating data-driven marketing strategies, especially for cosmetic and fragrance brands, by combining scientific insight with creative execution.
Overview
4
4
years of professional experience
1
1
Certification
2
2
Languages
Work History
Freelance Beauty Creator
Pipitchemy on Tiktok
08.2022 - Current
- Develop engaging beauty content across platforms like Instagram and tiktok focusing on skincare, makeup, and fragrances
- Deep understanding of skincare ingredients, makeup techniques, and fragrance profiles to deliver informative and trustworthy content
- Skilled in filming and editing short-form beauty videos using editing tools
- Plan and schedule content, track engagement metrics, and optimize post performance using data-driven insights
- Experienced in working with beauty brands for sponsored posts, campaigns, and UGC projects to drive product awareness and sales
- Stay updated on the latest beauty trends and viral to keep content relevant and engaging
Freelance Personal Shopper (Jastip Business Owner)
Beauty and Fragrance Jastip (Jastippie)
07.2022 - Current
- Promoted and sold beauty trending products via Instagram & WhatsApp to a growing customer base
- Developed marketing strategies using organic marketing (content, real testimoni, review) and also paid marketing (meta ads) to grow visibility and drive consistent sales
- Handled end-to-end operations including order management, pricing, packaging, and domestics- international shipping
- Built strong connections in the beauty and fragrance industry to facilitate partnerships and drive sales growth
- Served customers with knowledgeable, friendly support at every stage of shopping and purchasing
Marketing Manager
PT Semesta Inovasi Nusantara
12.2021 - 07.2024
- Establish and negotiate relationships with clients for the promotion of the company's products, specifically digital marketing services.
- Build and maintain customer relationships before, during, and after contract completion.
- Conduct market research on industry trends, customer needs, and competitor strategies.
- Collaborate with production team in developing marketing materials.
- Evaluate marketing data and campaign performance reports.
- Determine the marketing budget and allocate promotional strategies efficiently.
Entrepreneurship Mentee
Himpunan Alumni IPB University
03.2021 - 12.2021
- Succeed to optimize digital campaign (Email Marketing) to 1.650 customer targets for promotional needed with marketing software (mailchimp) based on open rate, click rate, and click to open rate with mailchimp
- Arranged the marketing strategy and validated the price of products
- Made and shared newsletter depend on schedule that have been arranged
- Handled and designed company’s instagram feeds and website with google site also design tools, there are Adobe Photoshop, Figma, and Adobe illustator.
- Created and implemented business model canvas and business model innovation for mentor’s business unit
Education
Bachelor of Science - Chemistry
IPB University
Bogor, Indonesia 04.2001 -
Skills
Social media marketing
Digital marketing
Business development
Marketing campaigns
Market analysis
Brand promotion
Certification
BNSP - Profesional Digital Marketer
Interests
Consumer behavior in the beauty market
Beauty trends and global makeup styles
Timeline
BNSP - Profesional Digital Marketer
06-2024
Freelance Beauty Creator
Pipitchemy on Tiktok
08.2022 - Current
Freelance Personal Shopper (Jastip Business Owner)
Beauty and Fragrance Jastip (Jastippie)
07.2022 - Current
Marketing Manager
PT Semesta Inovasi Nusantara
12.2021 - 07.2024
Entrepreneurship Mentee
Himpunan Alumni IPB University
03.2021 - 12.2021
Bachelor of Science - Chemistry
IPB University
04.2001 -
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