Marsha Nadianaputri

Drive brand awareness, user acquisition, and engagement for the CMSmart mobile application amongst MSMEs in Indonesia, operating within a tight marketing budget and maximizing impact.

Responsibilities:

• Online: Develop and implement a comprehensive digital marketing strategy, manage social media presences & social media growth and content marketing.
• Offline: Develop and manage creative and cost-effective offline marketing initiatives, build and maintain a positive reputation for the company among media, and create and running ATL, BTL also TTL marketing.
• Event Management: Organize and manage events to educate and engage CMSmart's Partner & Customers
• Branding Strategy & Development: Mastermind brand identity creation, such as logo, color pallette, typography, overall design aesthetic, brand voice & messaging.

• Crafting brand identity from A to Z, develop brand's visual identity, including logo, color pallette, typography, and overall design aesthetic. Develop tagline, writing brand copy, and the tone of voice.
• Developed comprehensive digital marketing plans, that leverage the power of SEO, SEM, social media marketing, content marketing and other relevant channel.
• Manage company website, developed and implement strong content marketing strategy, manage social media channel (Instagram, Facebook, TikTok), implement and monitor online campaign (Google Ads, Meta Ads, TikTok Ads).
• Developed and manage traditional marketing efforts, including promotional campaign.
• Manage the sales budget and ensure efficient resource allocation for marketing and sales initiatives.
• Responsible for overall brand management; product development, to ensure align with brand positioning, and oversee all aspect of brand identity and messaging.

- Analyze sales and performance records, interpret results of overall sales, recommend promotion or change personnel in under productive departments

- Assist manager area in developing and reviewing the sales budget and rolling sales forecast including sales to budget variance analysis

- Analyze line of business operations to determine profitability and to establish a baseline

• Assisted in forecasting sales trends, allowing for proactive strategy adjustments based on market conditions.
• Created innovative sales strategies, leading to improved market share and visibility for the company''s products.
• Achieved sales targets consistently through regular monitoring of team performance and adjusting strategies accordingly.
• Coordinated promotional events to showcase product offerings effectively, attracting new customers to the brand.