Summary
Overview
Work History
Education
Skills
Websites
Timeline
Awards
Maurice  Nagasa

Maurice Nagasa

Entrepreneur & Growth Expert
South Tangerang

Summary

Entrepreneurial and Creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.

C-level Marketing and Business Development with over 20 years of accomplishment in Event, Advertising, Media, and Marketing. Grows businesses by implementing cultural change, innovating brand strategies and exercising sales leadership to unlock growth opportunities. Develops go-to-market strategies by focusing on customer buying processes. Skilled in identifying key business drivers while aligning objectives with consumer demands.


Overview

25
25
years of professional experience

Work History

Founder/Chief Executive Officer

Lumos Live
Jakarta, JK
01.2024 - Current
  • Established successful business by identifying market needs and developing innovative solutions.
  • Created organization's mission and vision statements for use by employees.
  • Developed strong partnerships with key industry players, contributing to increased market presence.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Led strategic planning process to define business goals and ensure alignment across all departments.
  • Secured funding for company growth through investor relations and networking activities.
  • Maintained P&L and shouldered corporate fiscal responsibility.

Senior Vice President Growth/Managing Partner

M3 Production ID
Jakarta, JK
5 2024 - Current
  • Enhanced company performance by implementing new strategies and streamlining operations.
  • Responsible for developing and implementing growth strategies
  • Focus on growth initiatives that spearhead and drive business improvement
  • Identify growth opportunities to achieve business objectives more efficiently
  • Increase revenue to drive product expansion and development
  • Increase customer acquisition, engagement and retention rates.
  • Maintained consistent growth in revenue, contribution margin, operating profit, and EBITDA.

Managing Partner

Selio by Ezmaro
South Tangerang, BT
06.2023 - Current
  • Maximize revenue by leveraging potential of 21,000 corporate clients and achieve 30% growth.
  • Spearheaded successful client engagements resulting in repeat business and positive referrals from satisfied clients.
  • Built strong networks with key stakeholders both internally and externally to support business growth objectives.
  • Drove innovation initiatives that resulted in unique service offerings for clients while differentiating our firm from competitors in industry.
  • Optimized resource allocation, reducing operational costs while maintaining service quality standards.
  • Developed comprehensive business plans that led to significant revenue growth and expansion opportunities.
  • Increased client base by implementing effective marketing strategies and fostering long-term relationships.
  • Evaluated market trends to identify new business opportunities and develop targeted growth strategies accordingly.
  • Formulated and executed strategic initiatives to improve product offerings.
  • Developed innovative sales and marketing strategies to facilitate business expansion.

Founder/Chief Executive Officer

WOW! Corps
Jakarta, JK
2 2016 - Current
  • Led successful formation of Group, launching three new business agency units and driving sales revenue growth of 50% annually.
  • Led digital transformation of agency's services, positioning company as innovative local marketing agency and establishing it as market-leading marketing technology start-up.
  • Strengthened position of one of company's divisions into market-leading brand activation agency, securing two to five annual contracts from brands and companies each year.
  • Reinforce company's position by securing award in recognition as trailblazer of trade marketing platforms in Indonesia.
  • Strengthened company with 3 percent annual net profit growth

Chief Marketing Officer

Sebelas Kawan Parjo, AMARA Group
Jakarta, JK
01.2023 - 05.2024
  • Successfully to Launch 2 New Products with 80 % Sponsorship Target
  • Increase 200% Sales with launch new division
  • Directed corporate rebranding efforts to align with company vision and mission statement.
  • Developed and recommended product positioning, brand image and marketing strategy to produce highest possible long-term market share.
  • Utilized detailed market research, specific population demographics and lifestyle data to identify product target markets.
  • Increased market awareness and penetration through development of creative collateral.
  • Developed product positioning strategies to differentiate offerings from competitors in industry.
  • Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
  • Increased brand awareness by developing and implementing comprehensive marketing strategies.
  • Expanding company's client base, negotiating contracts, and driving revenue through effective business development initiatives.
  • Improved company reputation through effective public relations initiatives.
  • Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
  • Analyzed ratings and features of competitors to evaluate effectiveness of marketing strategies.
  • Led product launch campaigns, ensuring timely delivery and strong market presence upon release.

Founder/Chief Executive Officer

WOW! Creative Conversation
01.2011 - 04.2020
  • Growth Hacking by achieving 160% of target by penetrating market through Trade Marketing Services in first year.
  • Maintain Gross Profit Project Rate of at least 30% to stabilized growth and balance cash flow
  • Creating and implementing company or organization's vision and mission
  • Maintaining awareness of competitive market landscape, expansion opportunities, industry developments.
  • Setting strategic goals and making sure they are measurable and describable.
  • Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.
  • Delivered exceptional customer service by addressing client concerns promptly and effectively resolving issues.
  • Directed market expansions to propel business forward, meet changing customer needs.
  • Developed key operational initiatives to drive and maintain substantial business growth.
  • Guided team members through periods of change by providing clear communication on expectations and objectives moving forward.
  • Built positive organizational culture that fostered creativity, innovation, and employee engagement.
  • Implemented data-driven decision-making processes to improve overall business performance.
  • Championed continuous improvement efforts within organization, streamlining operations for increased efficiency.
  • Initiated strategy to drive company growth and increase market share and profitability.
  • Maintained P&L and shouldered corporate fiscal responsibility.

General Manager

Kompas Gramedia Group Of Magazine
Jakarta, JK
03.2009 - 01.2011
  • Established ACT! Brand Activation Arm, New Business Unit for Kompas Gramedia Group of Magazine
  • Increased Profit & Billing more than 100 % for only 2 years.
  • Increase Gross Profit Project Rate from 5% to 25% to drive company's revenue growth
  • Developed and implemented strategies to increase sales and profitability
  • Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
  • Increased overall company efficiency by streamlining operations and implementing innovative managerial strategies
  • Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.

Senior Business Manager

Baling Baling Communication
South Tangerang, BT
01.2007 - 02.2009
  • Increased Sales more than 80 % for only 1,5 years.
  • Expanded company presence in key markets through targeted marketing campaigns and promotional events.
  • Achieved significant cost savings through effective negotiation of vendor contracts and optimizing resource allocation.
  • Improved customer satisfaction ratings with proactive problem resolution and enhanced communication strategies.
  • Developed high-performing teams by providing clear direction, fostering collaboration, and encouraging professional development.

Marketing & Promotion Manager

Gunung Sewu Group
Jakarta, JK
01.2006 - 01.2007
  • Planning, Organizing, Evaluation and Controlling a Marketing Division for Site Property with the job are: Regular Sales Promotion Program & Credit Program, Advertising & Promotions Program and Retention Program
  • Success to create refresh & facelift program for old sites
  • Create new images among old sites.
  • Improved marketing to attract new customers and promote business.
  • Cultivated partnerships with external stakeholders to maximize business opportunities and extend network reach within industry sector.

Group Event & Promotion Manager

Broadcast Media Division, MRA Group
Jakarta, JK
01.2005 - 01.2006
  • Managed Event and Promotion Division for MRA BMD Group Radio (Hard Rock FM Jakarta-Bandung-Surabaya-Bali, MTV Sky Jakarta-Semarang, I-Radio Jakarta-Bandung-Yogyakarta, and Cosmopolitan Fm Jakarta) with the job are: Targeting & Positioning Brand, To increase the brand awareness level and total listeners, Above The Line & Below The Line Promotion Activity for communication a brand, Make a concept for event promotion & special event, To be an Event Organizer for Tailor-Made program from Clients and maintain loyal listeners
  • Performed Hard Rock FM from declining with new marketing programs
  • Established I-Radio Jakarta to be preferred Radio Station for listeners and advertisers In Jakarta
  • Launch I-Radio Bandung & Yogyakarta
  • Create New Image for Trax FM and Launch Trax FM Semarang.

Advertising & Promotion Manager

I-Radio, MRA BMD Group Radio
Jakarta, JK
01.2001 - 01.2005
  • Planning, Organizing, Evaluation and Controlling an Advertising and Promotion Department in I-Radio with the job are: Targeting & Positioning Brand, To increase the brand awareness level and total listeners, Above The Line & Below The Line Promotion Activity for communication a brand, Make a concept for event promotion & special event, To be an Event Organizer for Tailor-Made program from Clients and maintain loyal listeners
  • Performed 89,7 FM I-Radio brand to top radio station in Segment, All Radio with 2.363.000 listeners and leading radio station in all radio station segment
  • Increased 156, 75 % total listeners in 2 years
  • Increased sales 30 % per-year

Account Manager

Assylum Event Organizer
Jakarta, JK
01.2000 - 01.2001
  • Success to create 2 (two) memorable exhibition projects in Indonesian Auto Expo and Kids Fiesta).
  • Planning, Organizing, Staffing, and Controlling exhibitions and event promotions for clients
  • Find new clients for company, maintain and services clients
  • Increased client satisfaction by building strong relationships and addressing their needs promptly.
  • Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
  • Monitored and analyzed customer feedback to identify opportunities for improvement.
  • Maintained high client retention rate by providing exceptional customer service and anticipating client needs.

Education

Certified Advertising Professional - Advertising and Marketing Communication

Imago School Of Modern Advertising, Jakarta, JK
01.2003 - 2004.01

Certified Professional Event Management -

IP Entertainment, Jakarta
07.2003 - 2003.12

S1 - Economics

Atma Jaya Catholic University of Indonesia, Jakarta, JK
01.1994 - 2001.01
  • Awarded Atmajaya Scholarship, 1996
  • Completed professional development in Leadership
  • Completed professional development in Journalistic
  • Board of Student Senate of Economic Faculty, 1997
  • Board Of Student Presidium of University, 1999
  • Founder/Board Of Editorial of "ASPEK" Magazine, 1999
  • Steering Committee, Economic Faculty various Student Event & Program
  • Chairman for Junior Student Orientation (OSPEK-CAMP) Economic Faculty, 1999

Skills

Business Management

Timeline

Founder/Chief Executive Officer - Lumos Live
01.2024 - Current
Managing Partner - Selio by Ezmaro
06.2023 - Current
Chief Marketing Officer - Sebelas Kawan Parjo, AMARA Group
01.2023 - 05.2024
Founder/Chief Executive Officer - WOW! Creative Conversation
01.2011 - 04.2020
General Manager - Kompas Gramedia Group Of Magazine
03.2009 - 01.2011
Senior Business Manager - Baling Baling Communication
01.2007 - 02.2009
Marketing & Promotion Manager - Gunung Sewu Group
01.2006 - 01.2007
Group Event & Promotion Manager - Broadcast Media Division, MRA Group
01.2005 - 01.2006
IP Entertainment - Certified Professional Event Management ,
07.2003 - 2003.12
Imago School Of Modern Advertising - Certified Advertising Professional, Advertising and Marketing Communication
01.2003 - 2004.01
Advertising & Promotion Manager - I-Radio, MRA BMD Group Radio
01.2001 - 01.2005
Account Manager - Assylum Event Organizer
01.2000 - 01.2001
Atma Jaya Catholic University of Indonesia - S1, Economics
01.1994 - 2001.01
Senior Vice President Growth/Managing Partner - M3 Production ID
5 2024 - Current
Founder/Chief Executive Officer - WOW! Corps
2 2016 - Current

Awards

  • Indonesia's First Trade Marketing Platform, 2018
  • Indonesian Delegate for Trade Mission to the UK, 2017
  • MRA BMD Employee of the Year, 2005
Maurice NagasaEntrepreneur & Growth Expert