MIKAELA DEA
S O C I A L M E D I A S P E C I A L I S T
Tangerang
Summary
Experienced with content creation, live streaming marketing, community management, and audience engagement. Utilizes creative strategies to generate engaging and relevant content. Track record of leveraging analytics to optimize social media performance and drive brand growth.
Overview
3
3
years of professional experience
Work History
Social Media Content Creator
Nicia Smile
03.2025 - Current
- Applied current editing and photography tools to tell great stories.
- Enhanced brand recognition through the development of tailored marketing materials and visually appealing graphics.
- Elevated brand visibility across social media platforms by consistently creating and sharing engaging content tailored to target audience interests.
Host Live
9to9 Indonesia (Hush Puppies, Obermain, Playboy)
01.2025 - Current
- Able to conduct 2 live streaming sessions with a total duration of 4 hours.
- Explain and demonstrate the product with appropriate mix and match combinations.
- Follow brand guidelines and persona to ensure high-quality live streaming.
Host Live
Skin1004 Indonesia
01.2024 - Current
- Able to doing 2,5 session live streaming (4 hours)
- Know and explain all the skincare product ingredients well
- Able to comfort viewers and make them shop the product.
- Increase buyers up to 30+ million per session (3 hours) in a peak day
Content Creator, Talent Video & Photoshoot
Joempa Kreatif
01.2024 - Current
- Work and submit assignments on time by deadline.
- Used CapCut and other editing tools for content editing.
- Made a copywriting to create caption and voiceover
- Being a talent for photoshoot and video talent.
Host Live
Luneta Id
12.2023 - Current
- Able to doing 2,5 session of live stream (5 hours).
- Explain and try on the product with matching mix n match.
- Able to comfort viewers and make them shop the product.
- Increase buyers up to 9 million per 2 sessions.
Host Live
Levis Official
02.2023 - Current
- Able to doing 3 session of live stream (6 hours).
- Explain and try on the product with matching mix n match.
- Follow the rules and brand persona when conducting live streaming (high quality livestream)
- Able to Increase buyers up to 50 million per 2 sessions.
Freelance Content Creator
PT. Garis Temu
12.2023 - 03.2025
- Boosted brand engagement by creating compelling social media posts and campaigns.
- Continuously honed content strategy by regularly monitoring data analytics, using insights to inform future decision-making and drive ongoing improvements.
- Create trend, Monolog, soft selling, hard selling, content list
- Used CapCut and other editing tools for content editing.
Content Creator
KAWA Indonesia
09.2024 - 02.2025
- Coordinated with graphic design team to create visually appealing infographics, enhancing shareability of data-driven content.
- Applied current editing and photography with professional tools.
- Strengthened content through proofreading and editing.
- Cultivated a loyal following on social media platforms through consistent posting schedules and authentic community engagement strategies.
Social Media Specialist
PT.Bahtera Mitra Rajawali
09.2024 - 12.2024
- Take footage according to directions.
- Planning content ideas for 1 month.
- Used CapCut and other editing tools for content editing.
- Made a copywriting to create caption.
- Using Camera (DSLR) to taking photo and video content
Host Live
Saturdays Indonesia
06.2023 - 02.2024
- Explain the function of lenses and review the products
- Able operate live streaming manually with computer and camera
- Able to comfort viewers
Host Live
PT. Modelano Indonesia
05.2023 - 10.2023
- Able to review the products
- Able operate live streaming manually
- Increase buyer up to 7million in 3 hours
Host Live
Navertine.id
05.2023 - 06.2023
- Explain the product in detail so that the customer understands the product and have encouraged to buy
- Increase the number of followers and viewers
- Increase buyers
Host Live
Metforyou
05.2022 - 10.2022
- Increase customer deal adoption by generating interesting ideas during live broadcasts, such as: B. Giveaways to your loyal viewers, followers, and customers to encourage them
- Convince audience of the quality of the products, get customers honest reviews, and influence other viewers
- Increase positive comments and reviews from the audience and buyers
Host Live
Weephoneshop
08.2022 - 09.2022
- Able to review products and make viewers purchase
- Can promote the benefits obtained during live streaming so that people are interested in checkout
Education
Bachelor of Computer Information Systems -
Nusatantara University
06-2025
Skills
- CapCut
- Content production
- Copywriting
- Live streaming
- Social media content writing
- Creative thinking
- Video creation and editing (DSLR/Phone Camera)
- Clear communication
- Market research
- Work Planning and Prioritization
Talents
- @zhengda.official
- @aicha.officialindonesia
- @hatiku.florist
- @kita.wakata
- @wangfu.dimsum_bsd
- @vivoli.gelato
- @boxmie
- @philips.beauty.indonesia
- @moistdianeid
- @pinewood.eatery
- @cempakabaru.pik
- @optikgs_gadingserpong
- @thepavilion.id
- @kayumenjangan
- @indomie
- @nyk.indonesia
Timeline
Social Media Content Creator
Nicia Smile
03.2025 - Current
Host Live
9to9 Indonesia (Hush Puppies, Obermain, Playboy)
01.2025 - Current
Content Creator
KAWA Indonesia
09.2024 - 02.2025
Social Media Specialist
PT.Bahtera Mitra Rajawali
09.2024 - 12.2024
Host Live
Skin1004 Indonesia
01.2024 - Current
Content Creator, Talent Video & Photoshoot
Joempa Kreatif
01.2024 - Current
Freelance Content Creator
PT. Garis Temu
12.2023 - 03.2025
Host Live
Luneta Id
12.2023 - Current
Host Live
Saturdays Indonesia
06.2023 - 02.2024
Host Live
PT. Modelano Indonesia
05.2023 - 10.2023
Host Live
Navertine.id
05.2023 - 06.2023
Host Live
Levis Official
02.2023 - Current
Host Live
Weephoneshop
08.2022 - 09.2022
Host Live
Metforyou
05.2022 - 10.2022
Bachelor of Computer Information Systems -
Nusatantara University
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