Summary
Overview
Work History
Education
Skills
Timeline
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Rheinaldi Mindhardi Hendratawan

Rheinaldi Mindhardi Hendratawan

Businessman
Bandung

Summary


Entrepreneurial and creative Founder passionate about turning innovative ideas into tangible results. Experienced formulating and executing strategic plans, creating new products and services, and developing business opportunities. Track record of multiple successful business ventures and leading teams of professionals to maximize profits and deliver success.

Overview

15
15
years of professional experience

Work History

Startup Founder

Sattu.ID
07.2024 - Current

Sattu.ID is a technology based startup that focus on delivering a memorable experience for travelers using travel agency for their trip.

  • Established a successful business by identifying market needs and developing innovative solutions.
  • Created organization's mission and vision statements for use by employees.
  • Built a positive organizational culture that fostered creativity, innovation, and employee engagement.
  • Led the strategic planning process to define business goals and ensure alignment across all departments.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.

Founder

PT Sahabat Sembilan Indonesia
08.2018 - Current

PT Sahabat Sembilan Indonesia known as PT SSI is one of helmet manufacture in Indonesia. Started the business as side hustle by selling helmet in store and then developed into automotive trader and helmet distributor handling West Java, Indonesia. in 2020 when pandemic strike, SSI shifted the business into b2b where SSI become helmet manufacture, assembler, painting & sticker factory.

  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
  • Implemented efficient operational processes to optimize productivity and resource allocation.
  • Negotiated favorable contracts with suppliers, reducing costs while maintaining product quality.

Head of Business Strategy International

PT Goto Gojek Tokopedia
06.2020 - 06.2024
  • Set and monitored annual budgets for departments and entire business.
  • Enhanced customer satisfaction with timely response to issues and proactive problem-solving measures.
  • Built and strengthened relationships with industry partners to drive growth.
  • Developed and implemented successful strategies for building company sales.
  • Create and identifying new business model
  • Established performance metrics to evaluate progress towards goals and make necessary adjustments for continuous improvement.

Hub Head South Sumatra

OYO Indonesia
10.2019 - 05.2020


  • Creating plan and strategy in yearly basis to ensure positive P&L in the region
  • Leading and ensure execution for all team member (consist of 97 people) in the region
  • Leading all the function in the region such as sales, operation, finance
  • Be the representative of the company for local regulator such as governor & mayor, but may extended into police and army general.
  • Grow people in fast pace environment as the company grow quickly

VP of National Sales Manager

Nestle
05.2017 - 09.2019
  • Introduced process improvements that reduced operational costs while maintaining high-quality standards across all departments.
  • Cultivated a high-performance culture within the organization by setting clear expectations for employees at all levels, providing regular feedback, and recognizing achievement.
  • Increased company growth through collaboration with sales and marketing departments.
  • Championed change management initiatives within the organization to ensure smooth transitions during periods of growth or restructuring.
  • Developed and executed targeted business development initiatives, leading to an expansion of the company''s client base.

Senior Regional Sales Manager

Boehringer Ingelheim Pharmaceuticals
06.2014 - 04.2017
  • Exceeded quarterly revenue targets consistently through rigorous pipeline management and strategic planning.
  • Led a high-performing team of sales professionals, providing coaching and mentoring for continuous improvement.
  • Enhanced product knowledge among team members through comprehensive training programs, resulting in improved customer service quality.
  • Gathered valuable market intelligence through regular field visits, conferences, trade shows, and other networking events to stay updated on industry trends and customer preferences.
  • Established trusted partnerships with key industry influencers, expanding brand visibility within the region.

Sales Effectiveness Manager

Danone Baby Nutrition
01.2012 - 05.2014


  • Creating new Go To Market (GTM) plan for Danone business in Indonesia
  • Creating playbook and elevating the standard of Danone distributor and ensuring they meet the minimum standard.
  • Creating new expansion plan, including new product, area, and manpower
  • Optimizing sales process through technology
  • Develop effective KPI for all sales position

Distributor Manager

Panasonic Gobel Indonesia
01.2011 - 12.2011
  • Implemented innovative training programs to enhance distributor knowledge, skills, and effectiveness.
  • Streamlined distribution processes through the implementation of efficient systems and tools, reducing errors and saving time.
  • Managed a team of sales representatives to ensure consistent performance and growth.
  • Negotiated favorable terms with suppliers, reducing costs and increasing profitability.
  • Continuously sought out ways to improve distributor satisfaction by refining processes, offering incentives and providing ongoing support.
  • Conducted regular distributor evaluations to identify areas for improvement and drive continuous progress.

Management Trainee - Sales and Strategies

Sampoerna
02.2010 - 12.2010
  • Reduced operational costs by identifying inefficiencies within the department''s workflow processes and implementing corrective measures.
  • Identified areas for improvement in existing sales strategies through data analysis, leading to more targeted marketing efforts.
  • Developed and executed successful marketing campaigns for increased brand visibility.
  • Analyzed market trends to identify new business opportunities, resulting in higher revenue generation.

Education

MBA - Marketing Management

University of Indonesia
Jakarta, Indonesia
04.2001 -

Bachelor of Science - International Relations

Parahyangan University
Bandung, Indonesia
04.2001 -

Skills

    Marketing expertise

    Visionary leadership

    Data-driven decision-making

    Innovation management

    Problem-solving aptitude

    Strategic business planning

    Project Management

    Operational Efficiency

    Sales Leadership

Timeline

Startup Founder

Sattu.ID
07.2024 - Current

Head of Business Strategy International

PT Goto Gojek Tokopedia
06.2020 - 06.2024

Hub Head South Sumatra

OYO Indonesia
10.2019 - 05.2020

Founder

PT Sahabat Sembilan Indonesia
08.2018 - Current

VP of National Sales Manager

Nestle
05.2017 - 09.2019

Senior Regional Sales Manager

Boehringer Ingelheim Pharmaceuticals
06.2014 - 04.2017

Sales Effectiveness Manager

Danone Baby Nutrition
01.2012 - 05.2014

Distributor Manager

Panasonic Gobel Indonesia
01.2011 - 12.2011

Management Trainee - Sales and Strategies

Sampoerna
02.2010 - 12.2010

MBA - Marketing Management

University of Indonesia
04.2001 -

Bachelor of Science - International Relations

Parahyangan University
04.2001 -
Rheinaldi Mindhardi HendratawanBusinessman